Digital Marketing Manager

Carlow, Full Time

Digital Marketing Manager

Location: Carlow

Salary: Depending on Experience


Duties & Responsibilities:

  •  Plan, build and execute a Digital Marketing Plan that will complement and align with the hotel’s overall Sales and Marketing Plans.
  • Leverage owned, earned, and paid media for a comprehensive strategy.
  • Coordinate with advertising and media experts to improve digital marketing results.
  • Plan, build and monitor new landing pages in line with the hotel’s Digital Marketing Plans.
  • Measure ROI and KPIs specific to the digital marketing performance of hotel and prepare accurate reports on this performance.
  • Prepare and manage the Digital Marketing budget.
  • Remain up to date on all relevant marketing or digital marketing opportunities.
  • Research competitors and provide suggestions for improvement.
  • Maintain and continuously train the hotels online chatbots.
  • Monitor and react to any digital opportunities that may arise from Tourism Ireland or Failte Ireland by staying up to date with their activities.
  • Maintain the hotel’s digital image libraries and keep them updated across all necessary platforms (eg: Website CMS, OTA’s TripAdvisor etc.)



  •  Sense of ownership and pride in your performance and its impact on our company’s success.
  • Critical thinker and problem-solving skills.
  • Team player.
  • Good time management skills.
  • Great interpersonal and communication skills.
  • High level of motivation, determination, and commitment.
  • Professional at all times and an ambassador for the hotel.
  • Flexibility and adaptable.


Please submit your CV in confidence to


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