Director of Sales & Marketing

Resort Director of Sales & Marketing will be responsible for maximising the sales potential of the Resort, achieving revenue budgets and developing relationships with key stakeholders to include the hotel management team, key account bookers and Group Sales & Marketing.

The ideal candidate will be pro-active and energetic with a proven track record in achieving sales targets, managing a team of professionals and innovative thinking. Knowledge and expertise in formulating and implementing a marketing plan is essential as is a comprehensive familiarity with the MICE market.

• Drawing up the annual Sales & Marketing Plan, in line with revenue KPI’s, budgets and hotel resources.
• Plan and direct day to day operation of the sales function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service.
• Perform day to day sales activity including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national/international sales trips.
• Develop the on line and off line marketing, brand and public relations strategy for the resort
• Undertake monthly corporate tracking of corporate accounts to monitor production and more
• Analysis of GDS production reports & intelligence information to develop business channel.
• Focus on driving meeting & conference business into hotel.
• Report weekly & monthly on account performance and general activity to General Manager
• Input to hotel pricing strategy and forecasting with General Manager and Revenue Manager.
• Management of annual sales budget.
• Executive quarterly activity plans to create focus for the team and adapt activity to support business needs.
• Devise and execute hotel sales promotional campaigns through local & national media, evaluating & reporting on outcomes.
• To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations, etc. Utilise CRM system for client database building.
• Represent the hotel at sales team meetings and other events as appropriate.
• Identify key competitors and carry out regular competitor analysis; monitoring their performance, rates and sales activity.
• Recommend regional and international sakes activities
• Responsibe for maximizing all room revenue through effective yield strategy and management of all room rates for the resort to include confferences, weddings, corporate and leisure packages

Requirements:

• 2 to 3 years in a senior Sales & Marketing role, from Hotels/Resorts in Ireland.
• Role would be ideal for an Assistant Director of Sales who is looking to step into 1st Director position
• A creative thinker with an outgoing personality who can drive new relationships as well as maintain existing ones.
• Experience of effective people management in a team environment.
• Sales focused, target and results driven.
• Familiar with the industry trends in Sales/Marketing 
• Effective communicator to clients and colleagues, individually and in groups; with the capacity to provide clear written reports.
• Confident, ambitious and pro-active
• Revenue Focused 

CPERM22